Xinhuanet: On September 10, Chinese children's clothing designer brand Red Copper appeared at the China International Fashion Week and simultaneously released the brand's 2025 spring series of products. As a brand that debuted on stage for the first time, Red Copper took the light trend series and light sports series as the main axis, and relied on three theme story scenes to bring viewers a dreamy and childlike fashion show.

Image: Leaders of China National Garment Association and Shandong Textile and Garment Industry Association and models attending the press conference (Editor's note)

In this fashion show, Red Copper demonstrated the brand's diversified integration and fashionable and creative aesthetic style by creating three imaginative scenes: the Strange Market, the Deep Sea Hotel, and the Natural Kaleidoscope. Each scene is full of unique elements and design details, such as the strange snacks in the Strange Market, the flying saucer fried eggs, the bubble-built buildings in the Deep Sea Hotel, and the high-transmittance lenses in the Natural Kaleidoscope, which make the products full of stories and fun.

In terms of the integration of creative elements and children's clothing, Red Copper fashionably matches colors, materials, and craftsmanship according to different usage scenarios and usage needs. Taking the "Natural Kaleidoscope" as an example, in terms of color, it is mainly turquoise, matched with sports gray, and dotted with a little yellow-green, showing the characteristics of outdoor light sports scenes; in terms of fabrics, there are coarse-woven washed cotton, sand-washed cotton, outdoor three-proof fabrics and anti-UV fabrics to improve children's sense of protection and safety during outdoor sports; in terms of craftsmanship, it uses glue pressing, hanging dyeing, and pulling, etc., with a comfortable and beautiful fusion, seamlessly connecting the multifunctional and practical needs of outdoor sports and daily commuting.

In recent years, with the release of the consumption power of the new generation of parents and the change of children's fashion consumption concept, the children's clothing market has shown strong growth momentum. According to data from the China Research Institute, it is estimated that the scale of China's children's clothing market will exceed 400 billion yuan in 2024 and reach 473.8 billion yuan by 2025.

The consumption potential of children's clothing has attracted a large number of cross-border brands and cutting-edge brands to enter the market, through product innovation, technology upgrades, and diversified expressions, to meet more segmented and more sophisticated consumers.

Red Copper was founded in 2019. As an original designer children's clothing brand, its original intention originated from the deep love of Li Lin, the founder of the brand, and the chairman of HT Fashion, for his children. Li Lin said: "I hope to integrate the love of parents for their children through Red Copper, so that more children can grow up in a fashionable and comfortable dressing experience." Red Copper uses healthy, environmentally friendly, and technological fabrics, and focuses on four major product series, including light sports, light tide, own IP, and parent-child, to provide children aged 2-15 with multi-occasion, high-quality, light tide and fashionable new choices.

Jiang Mingkun, manager of Red Copper's brand design department, introduced that the theme of this show is "Funny Growth, Colorful World", which comes from the innocent inner world of children full of curiosity and desire for exploration. Children are like seedlings that break through the soil in spring, full of vitality and vigor, constantly growing and changing. The colorful world represents the colorful and beautiful scene in life.

Red Copper believes that when buying children's clothing, consumers not only want to meet basic clothing needs, but also pay more attention to the quality, safety and fashion of the products. "Use creative design to improve the fun of the product and win the love of children, and then improve the safety and quality of the product quality to gain the recognition of parents." When asked how Red Copper is loved by both children and parents, Jiang Mingkun said so.

In the future, Red Copper will focus on brand building and product quality, use new materials and new processes combined with original design, enhance the brand's personalization and added value, and meet the diversified needs of consumers.

Source: Xinhuanet Original article: Red Copper debuts at China Fashion Week: Using fashion, fun and safety to release a new trend in children's clothing

Information source: Xinhuanet Editor: HT0601