On May 21, the 8th General Members' Meeting and the 1st Executive Board Meeting of the China National Garment Association (CNGA) were held in Hangzhou. It is worth noting that, after a vote at the meeting, Red Copper, a domestic children's wear brand, was selected as a member of the 8th Executive Board of the CNGA and the deputy director of the China National Garment Association Children's Wear Professional Committee.

A new brand accelerating its growth in the domestic market undoubtedly shows confidence in the brand. It can be said that in the children's wear industry, every brand is actively expressing its unique style, and Red Copper, as a brand specializing in children's wear design and production, has gained high praise from consumers with its unique design concept, original design style, and high-quality products.

Through careful selection of raw materials and strict control of production, the Red Copper continuously improves the quality of its products, providing children with more reliable and superior wearing experiences.



01
Multiple Advantages for Building Creativity

It cannot be denied that it is not easy to win over the young generation of children consumers with product design and operational concepts in children's wear. Under the background of branded consumption, Red Copper aims to create an original children's wear brand with multiple advantages.

First, the Red Copper designs its products with the concept of "loving companionship," deeply understanding the preferences and needs of children and creating unique children's clothing for them.

Its original design advantage comes from a professional design team, according to the information, the design team of the Red Copper is a dream team full of inspiration and creativity. Its brand design "Dragon Brings Good Fortune" series has won high praise from consumers. And the team has won several children's wear design awards, and the chief designer is also the "Fashion Design Pioneer Personality of Shandong Textile and Apparel Industry in 2023".






Red Copper's professional design team is full of creativity and inspiration, injecting charm and vitality into every piece of children's clothing through a unique design language. Whether the inspiration comes from nature, art, or culture, the Red Copper will blend fashion elements with childlike fun, bringing joy and confidence to children.

It is worth mentioning that Red Copper has the advantage of an independent supply chain, as a brand enterprise specializing in the research and independent production of its flagship products, it has an efficient supply chain management system, which can quickly respond to market demand and optimize production plans to meet consumer needs in a timely manner.

With the support of its autonomous supply chain, the Red Copper has been able to significantly enhance its product innovation. Its holiday-themed children's clothing line, from design to production, was completed efficiently under the support of the autonomous supply chain, enabling the products to quickly hit the market and seize the market advantage. Meanwhile, the autonomous supply chain ensures that the brand has reached extremely high standards in terms of quality control. If any potential quality issues are found, the traceability mechanism of the supply chain can quickly trace the source of the problem and resolve it in a timely manner, ensuring the safety of product quality.

Therefore, by having full control over the production process, the Red Copper can ensure timely supply of products, reduce the uncertainty of intermediate links, and provide more reliable and high-quality children's clothing products, which is the advantage of the Red Copper supply chain.

Additionally, the Red Copper has a professional operation and marketing planning team, whose deep industry knowledge and rich practical experience provide strong support for the brand's development. The team analyzes the relevant data of the brand scientifically and formulates precise and effective operation plans, enabling the brand to stand out in the highly competitive market and showcase its strong sustainable influence.



02
More diverse business layout

The Red Copper has adopted a diversified development strategy in terms of business layout.

It is reported that the Red Copper operates mainly through direct sales with a minority of franchises. Through its direct stores, the brand outputs standardized management to continuously enhance its brand image and consumer shopping experience. Through its direct stores, the brand can directly control product quality and service standards, and engage in more direct interactions with consumers to establish a solid brand trust relationship.

In addition, by collaborating with local business partners, brands can better promote their products and establish a strong brand presence among consumers in various markets.

It is worth noting that in the second half of 2024, the Red Copper will gradually open franchise stores, through the franchise model, the brand can expand rapidly and cover more areas, further increasing its market share.


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In terms of the overall market layout, the Red Copper has centered on Shandong Province and has rapidly covered the core commercial areas of the main commercial bodies in various prefecture-level cities in Shandong. In the future, the Red Copper plans to gradually expand its market coverage and enter other provinces and regions to increase its brand awareness and market share.

In addition to offline channels, the Red Copper is actively expanding its online channels, building its own official website and cooperating with major e-commerce platforms to achieve full-channel integration of online and offline.

By leveraging online channels, brands can reach a wider audience and cater to their diverse consumption needs. At the same time, online platforms also provide brands with more market data and consumer insights, helping them adjust their products and marketing strategies to improve sales and customer satisfaction.

The Red Copper has a clear development plan in terms of channel and market layout. By strengthening its direct-operated stores and partnership with franchisees, the brand will expand its market coverage area. At the same time, by expanding its online channels, the brand will achieve seamless integration of online and offline channels, further enhancing its image and influence. This will meet the increasingly diverse needs of consumers and drive the sustainable development of the brand.

The Red Copper aims to be an innovative trailblazer in the fashion children's wear industry, thanks to its original design advantage, support from its own supply chain, and the perfect teamwork. The brand always adheres to the brand philosophy of pursuing perfection in both product quality and brand image, bringing joy and confidence to children.



In the future, the Red Copper will continue to adhere to the design philosophy of "companionship with love" and strive for excellence, injecting more vitality and innovation into the field of children's fashion.

FROM:CHINA FASHION, EDITOR:HT0601