At the 2023 Shandong Brand Annual Conference held in Jinan on December 5, RED COPPER, a children's clothing brand under HT Fashion, was named "2023 Shandong Famous Brand (Product)".



Red Copper, a children's clothing brand under HT Fashion Shandong Group, was established in 2019. It takes original design and development as its core, breaks the traditional operation mode of the clothing market, selects comfortable, environmentally friendly and healthy fabrics, and takes the design concept of "childlike naturalness, lively colors and full of imagination". It deeply studies product details and craftsmanship, focusing on providing consumers with high-quality, fashionable and environmentally friendly new ways of light fashion. Red Copper has built a multi-mode and all-round sales channel online and offline to provide customers with a diversified shopping and consumption experience.

It is reported that this conference is guided by the China Council for Brand Development and hosted by the Shandong Council for Brand Development, Dazhong Daily Group, Shandong Radio and Television Station, and Phoenix.com. This is the fifth consecutive year that the Shandong Brand Construction Promotion Association has carried out the recognition of Shandong's well-known brands since 2019. This year's recognition has increased the proportion of objective indicators, highlighting the important role of big data review in recognition. Brand recognition will better help our province to implement the quality-oriented province and brand strategy, and help cultivate a group of competitive domestic and foreign well-known brands.

REMARK:Shandong Council for Brand Development (SDCBD, hereinafter referred to as the Provincial Brand Development Association) was established in December 2017. It is a provincial non-profit social organization jointly initiated by ten state-owned enterprises and institutions and confirmed by national laws and registered by the Shandong Provincial Department of Civil Affairs. Its business supervisor is the Shandong Provincial Market Supervision Bureau.

EDITOR:HT0601