Recently, the 2023-2024 ‘Waska’ media influence list of China's baby industry was released in Shanghai. Red Copper, the independent children's clothing brand of HT Fashion, was listed on the ‘Waska’ Creative China-chic Brand.



With the iterative upgrading of China's parenting concept, parents' demand for children's clothing has become more personalised and quality-oriented. At the same time, factors such as economic slowdown and declining fertility rates have further intensified the inward spiral of the children's clothing market, compressing the growth space of the children's clothing category.

‘With the development of the industry and social progress, children's clothing is no longer a ‘scaled-down version’ of adult clothing, but a ‘flagship version’ reflecting higher quality, heavier responsibility and greater value.’ Sun Ruizhe, president of the China Textile Industry Federation, made a clear and profound statement at the 2024 China Children's Clothing Industry Supply Chain Conference held in Wangjiang not long ago.




As a brand company specialising in the design, production and sales of children's clothing, Red Copper is highly regarded by consumers for its unique design concepts, original design styles and high quality products. Through careful selection of raw materials and strict production control, Red Copper continues to improve the quality of its products, bringing children a more reliable and better wearing experience.

Red Copper has successively launched creative designs such as ‘Dragon Delivering Blessings’, ‘World of Flowers’, and holiday limited edition, etc. Red Copper delicately presents the national culture in its product design, highlights the story behind the design, and conveys the value of aesthetic education through clothing. During the China International Fashion Week in October, Red Copper opened up new horizons and scenarios for children's wear, fully demonstrating its innovative spirit and unique charm.

Guo Xing, Director of Children's Clothing Brand Division of HT Fashion, said that in the process of creating a brand, it is necessary to first clarify the brand positioning and differentiation strategy, build a high-quality product mix, and gradually establish brand recognition and influence in the market and among consumers. At the same time, companies should pay close attention to market feedback, ensure supply chain flexibility and responsiveness, establish a positive relationship between customers and the company, and continue to invest in relevant resources to steadily promote the growth of the brand while carrying out long-term planning.




Red Copper has gained the trust of the young parenting consumer group through a series of initiatives such as brand operation and product innovation, and has also won the award of ‘Waska’ Creative China-chic Brand in China's pregnancy, baby and child industry from 2023 to 2024. 

This is not only a recognition of Red Copper's creative design, but also a great encouragement to the brand's future development. In the future, Red Copper will continue to adhere to the design concept of "loving companionship", deeply understand children's preferences and needs, and constantly pursue excellence to inject more vitality and innovation into the field of children's fashion.

Reporter: Wan Han     Original source: Textile & Apparel Weekly      | Responsibility: HT0601